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60-Day Guarantee. If you don't like it, we take it back.

Our bakuchiol is sustainably sourced from the Psoralea corylifolia plant, ensuring the highest purity. We pair it with squalane and jojoba for a silky finish that sinks in instantly—never sticky, never heavy.
We believe skincare should be a moment of care, not a battle. Designed specifically for changing skin, our formula helps skin look firmer and more elastic without the harsh side effects of traditional retinoids.
No synthetic fragrances. No harsh fillers. Just clean, effective ingredients that respect your skin barrier. It’s the gentle power your skin has been waiting for.
You did everything right. Started slow. Applied at night. Wore sunscreen religiously.
And still — the peeling. The redness. The "purging" that never seemed to end. The way your skin looked worse before it looked better.
You're not alone. And you're not doing it wrong.
After 45, our skin simply doesn't tolerate retinol the way it used to. The same ingredient that works miracles on younger skin can leave mature skin irritated, reactive, and exhausted.
There's a reason women are walking away from retinol. And there's a reason they're walking toward something better.
Bakuchiol (buh-KOO-chee-all) is a botanical extract used in Ayurvedic medicine for centuries. But it wasn't until 2019 that Western science caught up.
In a landmark clinical study published in the British Journal of Dermatology, researchers compared bakuchiol head-to-head with retinol. The results surprised everyone.
Unlike retinol, bakuchiol won't make your skin sun-sensitive. Use it morning, evening, or both.
Skip the "it gets worse before it gets better" phase. Bakuchiol is gentle from day one.
Derived from the Psoralea corylifolia plant. Vegan. Cruelty-free. No synthetic retinoids.
67% more product than the typical 30ml serum. Better value, longer-lasting results.
Formulated to hydrate and protect against our harsh, dry climate.
Designed for hormonal skin changes — oiliness, dryness, sensitivity, all at once.
The star. Clinically shown to help skin look firmer, smoother, and more even-toned — without irritation.
Derived from olives. Mimics your skin's natural oils for deep, non-greasy hydration.
Helps minimize pores and balance oil production — perfect for menopausal "combination chaos" skin.
Antioxidant protection. Helps defend against environmental stressors that age skin.
Lightweight, non-comedogenic. Leaves skin feeling soft without clogging pores.
Cleanse & pat dry
Apply 3-4 drops to face and neck
Gently press into skin (don't rub)
Follow with moisturizer if desired
Bakuchiol is a plant-derived compound that helps skin look smoother and more radiant — similar to retinol — but without the irritation, peeling, or sun sensitivity. It works through different pathways, making it gentler for mature and sensitive skin.
Yes! Bakuchiol is known for being well-tolerated, even by reactive skin. That said, we always recommend a patch test if you're trying any new product.
Most women notice their skin feels softer and more hydrated within the first week. Visible improvements in fine lines and tone typically appear after 4-8 weeks of consistent use.
Bakuchiol plays well with most skincare ingredients, including vitamin C, hyaluronic acid, and niacinamide. Avoid combining with strong exfoliating acids (AHA/BHA) in the same routine to prevent over-exfoliation.
Bakuchiol is often recommended as a pregnancy-safe alternative to retinol. However, we always recommend consulting with your healthcare provider before adding any new product during pregnancy or nursing.
We believe in value. Most serums are 30ml — we give you 67% more product at a comparable price. Better results. Better value. Less running out mid-routine.